Joseph Gerges I am mostly self-taught and have worked as an advertising photographer for years. Now I'm concentrating on fineart photography using the computer and printing on a wideformat inkjet printer with pigmented inks for archival quality. Using the computer has become a method of convenience and greater control as I develop my technique to achieve a more subtle photographic end result. I am now returning to a more rudimentary understanding and examination of subject matter. In simplifying my photography I let the subject reveal itself more readily than if I were trying to layer the work with unnecessary meaning. There is now a general trend among fineart photographers to go back to the basics of photography and this is finding a healthy echo among the viewing public and art buyers. At the time being I am trying to produce an ever-growing body of work without specialising in any one genre of photography and to exhibit my work and have it printed internationally to reach a larger audience.
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